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Decreasing market share of ecologically advantageous beverage packaging
The share of reusable and ecologically advantageous one-way beverage packaging in 2007 continued its decline as compared to the previous year, taking a share of only 54.7%. The 2006 figure stood at 59.8%. The core reason for this decline is that one-way plastic packaging is squeezing reusable bottles and beverage cartons out of the market. The reusable beer bottle has been the only packaging to hold its ground, with a share of 86%. The share of water sold in ecological packaging is a mere 47.3%, and soft drinks are at 42.8%. These are the results of a study carried out by the Gesellschaft für Verpackungsmarktforschung (GVM) on behalf of the Federal Environment Agency (UBA). read more
